Swash Laundry Detergent Rebrands

The new packaging features bright, bold colors and a playful new look, as well as a re-engineered auto-stop top for seamless dosing.

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By: Lianna Albrizio

Associate Editor

Whirlpool Corporation's original laundry detergent Swash is putting a spin on laundry routines with a new look and feel debuting at retailers this month.   The new packaging features bright, bold colors and a playful new look, as well as a re-engineered auto-stop top for easier dosing, officials said.   The newly rebranded Swash Laundry Detergent is available in three scents: Smells Like Clean Laundry, Smells Like Nothing and Smells Like Vacation.   “We're...

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